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Landscape Forms Appoints Eric Swanson Vice President of Sales
Promotion of internal sales professional underscores Landscape Forms commitment to cultivating its future leaders.
Kalamazoo, MI – June 8, 2018 - North America’s premier manufacturer of site furniture, accessories and LED lighting has announced the appointment of Eric Swanson as Vice President of Sales. In his new role, Swanson will be responsible for the Sales and Customer Service teams, implementing the company’s structured Go-To-Market strategy, driving continuous improvement in customer experience, and achieving company sales and budget goals set out in the annual plan.
Eric Swanson joined Landscape Forms in 2003 as Corporate Accounts Representative and in 2006, was named Sales Representative for Minnesota. In 2014 he was promoted to Sales Manager -Western Region. As Vice President, Swanson will oversee all Landscape Forms sales staff and representatives in the company’s three sales regions. Scott Reinholt, Director of Eastern Sales and Kimberly Montanye, Group Leader Customer Service now report to him and, under his leadership, the company plans to expand sales management in 2018, adding new Sales Managers for the Central and Western Regions. Swanson will continue to serve on the Lighting Development Team and the President’s Sales Advisory Board, and will continue to make Minneapolis his home base while working at company headquarters in Kalamazoo on a regular schedule. Eric Swanson holds a Bachelor of Science in Finance from the School of Business at the University of Wisconsin, La Crosse.
Landscape Forms President and CEO, Richard Heriford, states, “Since joining Landscape Forms, Eric has made significant contributions to company strategy, team culture and growth. He understands the way the company operates, has established strong relationships inside, and has a proven track record with customers. His education in business and finance gives him valuable expertise in tracking and analyzing data, but he also has a good understanding of design, marketing, and what our customers appreciate. We are very pleased to welcome Eric to the Landscape Forms Executive Management team.”

About Landscape Forms
Landscape Forms is the industry leader in integrated collections of high-design site furniture and advanced LED lighting. Since its founding in 1969 Landscape Forms has earned a reputation for excellent design, high quality products and exceptional service. The Landscape Forms U.S. headquarters and manufacturing facility is located in Kalamazoo, Michigan with sales representatives throughout North America, the United Kingdom, Australia, the United Arab Emirates and Asia. Landscape Forms collaborates with renowned industrial designers and consultancies, landscape architects, and architects to design and develop integrated collections of products that address emerging needs and help create a sense of place. Additionally, the company has formed global marketing partnerships with select companies that share its commitment to design. Landscape Forms has an installed base of products around the world. Clients include municipalities, transit centers, corporate, college and health care campuses, sites such as Orange County Great Park; and familiar brand leaders such as Boeing, Cisco Systems, Disney, Sprint, American Airlines, Herman Miller and Nike. The company was recently named by the Wall Street Journal as one of the Top 15 Small Workplaces in the US.
Michelle Oswald
Landscape Forms

Karen Brooking